How To Make A Winning Agency Pitch Deck (Agency Pitch Deck Template Included)

Creating an agency deck is not that hard, but unfortunately, time and other client tasks just take priority most of the time. It’s just time-consuming, and ultimately, you don’t want to wing it.

That’s why you need a step-by-step process that will help you build an agency deck. If that won’t work, you can try and use an agency pitch deck template.

Sup. I’m Viktor, a pitch deck expert, creative strategist and burger lover. I’ve worked in the best and biggest marketing and advertising agency as an account manager for 6 years. During that time, I’ve done 100s of agency pitch decks for various clients and won each account.

This guide will teach you how to create a stellar agency pitch deck. I’ve used the same approach and it works.

Let’s see what’s in store.

What Is Agency Pitch Deck?

An Agency pitch deck is a presentation created by an advertising agency and used to showcase its ideas and capabilities and persuade a potential client to hire it.

The agency pitch deck typically includes information in the form of an overview of the agency’s history, its past and current clients,  contact information, past work, case studies, awards, the agency team members they’ll be working with, target audience and approach to the client’s specific marketing challenge.

Face-to-face is the usual way this

It is usually delivered in person/face-to-face, but can also be sent digitally.

Agency pitch decks are usually created in PowerPoint or Keynote, and they vary in length depending on the scope of the project.

Keynote or PowerPoint are the tools that are usually used to create a pitch deck. They vary in length depending on the scope of the project and table of contents.

The goal of an agency pitch deck is to persuade specific clients that the agency is the right fit for their needs.

In order to do this, it’s crucial for the agency to demonstrate its ability to understand the client’s case, business goals and objectives and to develop creative solutions that achieve results for the new client.

5 Key Tips To Create A Successful Agency Pitch Deck

A well-crafted pitch deck is key when you’re trying to win new business or a dream client.

A successful and professionally designed agency pitch deck is a visually appealing presentation that tells the story of your agency and showcases your work in the best possible light.

Here are some tips that come into play when creating a successful agency pitch deck and one that it’s worth paying attention to:

1. Keep it simple and concise.

Don’t try to cram too much information into your pitch deck.

Sticking to the essentials in the presentation matters, since the clients want you to save their time.

So make sure you create a deck that’s easy to follow.

2. Make it visually appealing.

Use high-quality self-explanatory images and graphics to make your deck stand out.

Also, your pitch deck could include a video which is an effective approach since the client is likely to find that easier to understand and remember.

3. Tell your agency’s story.

What makes your agency unique? What are the services you offer? Why should potential client hire you over other agencies?

Be sure to answer these questions in your agency pitch deck. To help you improve your narrative, check this selection on the best books for pitching. The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.

4. Highlight your work.

Showcase your agency’s best work and success stories in your pitch deck so potential clients can see what you’re capable of.

5. Answer common objections.

Don’t forget to be prepared to address common objections that your clients may have about working with an agency.

If you can overcome these objections, you’ll be more likely to make a winning pitch and win new business, so keep in mind that you need to prepare and know your stuff so you can deliver the best pitch and the most creative presentation you could possibly make.

And also, it would be excellent if you could make the last slide a “thank you slide” in order to get the client to know that you appreciate their time and attention.

What To Include In Your Agency Pitch Deck?

A creative agency pitch deck should include:

• An overview where you will introduce your agency and its services
• Portfolio of your best work, and case studies of your most successful campaigns.
• Highlight your unique selling points, and explain why you are the best agency for the client.
• The team
• If you’re pitching for a specific campaign, include these too:
  • The scope of the work that has to be completed
  • A timeline for the project
  • Budget for the project
  • Examples of similar work the agency has completed

By including these key elements, you’ll be well on your way to putting together a creative presentation.

Take some time to look at your client’s needs and what they’ve worked on and see what works best for both of you. 

The Exact Agency Pitch Deck Slides You Can Steal Without Thanking Me

Title Slide:

• Agency Name
• Tagline or Slogan
• Date
• Presenter Name & Title

Slide 1: Introduction

• Brief introduction to the agency
• Explain the agency’s specialization (e.g., advertising, digital marketing, public relations, etc.)
• Share the agency’s vision and mission statement

Slide 2: Services & Solutions

• Present a comprehensive list of services offered by the agency
• Describe the unique selling points of the agency’s solutions
• Explain how the agency’s services address clients’ needs and pain points

Slide 3: Case Studies & Success Stories

• Showcase 3-5 successful projects or campaigns completed by the agency
• Describe the client’s objectives, challenges, and results achieved
• Include visuals, metrics, or testimonials to support the success stories

Slide 4: Agency Team & Expertise

• Introduce key team members, their roles, and relevant experience
• Highlight the agency’s collective expertise and skill set
• Explain how the team’s background aligns with the agency’s specialization and client needs

Slide 5: Industry Experience & Client Portfolio

• Share a list of industries the agency has experience working in
• Present a selection of notable clients from the agency’s portfolio
• Highlight any industry awards or recognitions the agency has received

Slide 6: Agency Process & Methodology

• Outline the agency’s workflow and approach to client projects
• Explain any proprietary tools, technology, or frameworks used by the agency
• Describe how the agency ensures timely delivery, quality, and client satisfaction

Slide 7: Competitive Advantage

• Discuss the agency’s competitive edge in the market
• Explain how the agency differentiates itself from competitors
• Share any exclusive partnerships, resources, or technology that sets the agency apart

Slide 8: Pricing & Packages

• Present the agency’s pricing model and service packages
• Describe any customizable or flexible pricing options
• Explain the agency’s value proposition and how it compares to competitors’ pricing

Slide 9: Testimonials & Client Feedback

• Share genuine testimonials from satisfied clients
• Highlight the agency’s strengths as identified by clients
• Include client logos, quotes, or video testimonials to build credibility

Slide 10: Next Steps & Collaboration

• Invite potential clients to get in touch for further discussions
• Suggest a discovery meeting or consultation to understand the client’s needs and propose tailored solutions
• Share any additional resources, such as case studies or whitepapers, that potential clients might find useful

Slide 11: Contact Information

• Provide contact details, such as email, phone number, and social media handles
• Include the agency’s website URL and any relevant portfolio links
• Share the address of the agency’s office location(s), if applicable

Agency Pitch Deck Examples

As always, I’m going to share some agency pitch deck examples to inspire your inner Draper.

1. Social Media Management Agency: “Engage. Influence. Convert.”

• Slide 1: Logo and tagline – “Engage. Influence. Convert.”
• Slide 2: Agency introduction – Description of the agency, its mission, and core values.
• Slide 3: Our team – Photos and brief bios of the key team members.
• Slide 4: Services – A detailed list of services, including platform management, content creation, and analytics.
• Slide 5: Process – Step-by-step description of the agency’s approach to social media management.
• Slide 6: Success story 1 – Case study of a client whose social media presence was transformed.
• Slide 7: Success story 2 – Another case study, showing how the agency can handle diverse industry needs.
• Slide 8: Client testimonials – Quotes from satisfied clients.
• Slide 9: Why choose us – Key differentiators and unique selling points.
• Slide 10: Call to action – Inviting potential clients to schedule a consultation or contact the agency for more information.

2. Content Marketing Agency: “Your Story, Amplified.”

• Slide 1: Logo and tagline – “Your Story, Amplified.”
• Slide 2: Agency introduction – Overview of the agency and its commitment to storytelling.
• Slide 3: Services – Detailed list of services, such as blog writing, video production, podcast creation, and infographics.
• Slide 4: Our process – Explanation of how the agency develops and executes a content strategy.
• Slide 5: Case study 1 – A success story highlighting a client’s improved web traffic and engagement.
• Slide 6: Case study 2 – Another success story demonstrating the agency’s versatility in content creation.
• Slide 7: Testimonials – Quotes from happy clients about the agency’s service.
• Slide 8: Why us – Key reasons to choose this agency for content needs.
• Slide 9: Next steps – Information about how potential clients can get started.
• Slide 10: Contact information – Agency’s contact details and social media handles.

3. Influencer Marketing Agency: “Connecting Brands with Voices.”

• Slide 1: Logo and tagline – “Connecting Brands with Voices.”
• Slide 2: Agency introduction – A brief overview of the agency, its mission, and vision.
• Slide 3: Services – A list of services, such as influencer identification, campaign management, and ROI measurement.
• Slide 4: Our strategy – How the agency ensures the right fit between influencers and clients.
• Slide 5: Case study 1 – A successful influencer campaign that boosted a client’s brand awareness.
• Slide 6: Case study 2 – Another campaign showcasing the agency’s wide network of influencers across various niches.
• Slide 7: Testimonials – Positive feedback from clients and influencers.
• Slide 8: Why us – The unique benefits of choosing this agency.
• Slide 9: Getting started – The process for potential clients to start their influencer marketing journey.
• Slide 10: Contact us – Ways to reach the agency for further information or to schedule a consultation.

Want some more? Take it easy Don, here you go.

Digital Marketing Agency: “Turning Clicks into Customers”

The opening slide introduces the agency’s slogan, “Turning Clicks into Customers”, suggesting a strong focus on conversion optimization. The subsequent slides delve into the agency’s expertise in SEO, PPC, content marketing, and social media management.

There are case studies that highlight past successful campaigns, where clients saw significant improvement in website traffic, lead generation, and customer conversion rates. The deck concludes with a call-to-action, inviting potential clients to schedule a free consultation.

Creative Design Agency: “Crafting Unique Brand Identities”

This pitch deck opens with a bold statement about the agency’s mission to create memorable brand identities. The slides showcase the agency’s past work in graphic design, logo creation, packaging design, and web design. There’s a focus on the design process, emphasizing the agency’s client-centric approach.

Case studies demonstrate how the agency’s work has helped businesses stand out in their respective markets. The final slides offer prospective clients a chance to start their own design journey with the agency.

Public Relations Agency: “Shaping Public Perception, Building Brand Trust”

The deck starts by highlighting the importance of public perception and brand trust. It goes on to detail the agency’s experience in crisis communication, media relations, and influencer partnerships.

Success stories reveal how the agency has helped clients manage their reputation, earn positive press, and establish credibility with their audience. The final slides invite potential clients to explore how the agency can help them enhance their public image.

Sustainable Advertising Agency: “Promoting Brands, Protecting the Planet”

This deck begins by tying the agency’s work to a bigger purpose—balancing business promotion with environmental responsibility. It outlines the agency’s commitment to sustainable advertising practices, such as eco-friendly materials, digital solutions, and campaigns that drive social impact.

Case studies illustrate how these practices have resulted in successful, socially responsible campaigns for clients. The deck concludes with a call-to-action encouraging businesses to join the agency in making advertising more sustainable.

Virtual Reality (VR) Production Agency: “Immersive Experiences, Unforgettable Brands“

The deck starts with a captivating demo of a VR experience created by the agency. It then explains the potential of VR for marketing, training, and product visualization. The agency’s process for creating custom VR experiences is broken down, showing potential clients what to expect.

Case studies highlight how VR has provided unique solutions for past clients, with testimonials emphasizing the unforgettable experiences. The pitch concludes with an invitation to potential clients to step into the future with the agency.

Differences Between a Startup Pitch Deck And An Agency Pitch Deck

There are some key differences between a startup pitch deck and an agency pitch deck.

Firstly, a startup pitch deck is usually focused on the product or service being pitched, while an agency pitch deck is focused on the agency’s ability to deliver results.

Secondly, a startup pitch deck is often shorter and more to the point than an agency pitch deck, which may be more detailed and include case studies.

Finally, a startup pitch deck is typically aimed at investors or potential customers, while an agency pitch deck is aimed at clients or prospects.

Differences Between An Agency Pitch Deck And Sales Pitch Deck

Agency pitch decks and sales pitch decks serve different purposes. An agency pitch deck is used to convince a client to hire an agency, while a sales pitch deck is used to convince potential customers to buy a product or service.

Agency pitch decks typically include information about the agency, its team members, past work, and how the agency can help clients achieve their goals.

Sales pitch decks, on the other hand, focus on the product or service being sold and how it can benefit the customer.

The two types of decks also differ in terms of tone and style. Agency pitch decks tend to be more formal and professional, while pitch decks for sales are usually more casual and persuasive.

Differences Between An Agency Pitch Deck And An Investor Pitch Deck

There are several key differences between an agency pitch deck and an investor pitch deck.

An agency pitch deck is typically used to showcase the creative work and capabilities of your agency to prospective clients. In contrast, an investor pitch deck is usually used to present a startup company’s business plan and track record to potential investors.

The main difference between an agency pitch deck and an investor pitch deck is their purpose. An agency pitch deck is focused on convincing a client to hire the agency, while an investor pitch deck is focused on convincing an investor to invest in the company.

While both types of decks should be well-designed and persuasive, an agency pitch deck will often be more creative in its approach, while an investor pitch deck will be more focused on numbers and data.

How Do You Build An Agency Pitch Deck?

To build an agency pitch deck, you’ll need to include information about your agency, your team, your clients, and your work. You’ll also need to create a compelling presentation outlining your agency’s unique selling points and how you can help clients achieve their goals.

How Do You Write A Pitch For An Agency?

In order to write a pitch for an agency, you will need first to determine what services the agency offers and what type of clients they work with. Once you have this information, you can begin crafting your pitch. Be sure to include why you believe the agency would be a good fit for your project, as well as what unique skills or perspective you can bring to the table. If possible, try to connect with someone at the agency beforehand so that your pitch is tailored to their specific needs. If you need a detailed guide, check out my article on how to create an agency pitch.

What Is An Agency Pitch?

An agency pitch is a presentation that is used to present your agency and your services in front of potential clients. If you want a more detailed guide, check out my article, which will explain what is an agency pitch.

Agency Pitch Deck Templates

As an agency owner or account director, you might have a lot on your plate and building an agency deck from scratch can be time-consuming, especially if you do not see yourself as a designer. The good news is you don’t have to make decks from scratch. 

Creating effective agency decks is all about knowing what to include.

You can find tons of templates on sites like Canva, Slidesgo and Google Slides, but none of them will align with the brand you represent.

What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines. There’s a better way.

My clients have used my written template to craft a stellar agency pitch in half the time and designed a deck that secured their new clients and accounts.

Also, you need to able to narrate your deck efficiently, just like Steve did.

That’s why I tell my clients to use AirDeck, a super intuitive pitch deck narration platform (think Zoom, but prerecorded, customized pitch sessions sent off to clients) that allows you to record and narrate your slides and send a video pitch deck instead of sending JUST a deck (which doesn’t work without your cool voice narrating it).

They have a lifetime offer that you can’t miss out on.

My Final Thoughts

The agency pitch deck is a powerful tool to help agencies win new business and drive growth. However, it’s important to remember that the deck is only one part of the puzzle.

You also need to have a strong understanding of your client’s needs, your own unique capabilities and have a competitive analysis of the market landscape.

With that in mind, here are a few final thoughts on creating a winning agency pitch deck:

1. Keep it simple:

The best agency pitch decks are usually around 10-15 slides, so don’t try to put too much information into yours.

2. Focus on the client:

Remember that the primary purpose of the pitch deck is to show how you can solve your client’s specific problems and needs better than anyone else. Make sure you’ve got a deck that focuses on them, not on you.

3. Know your audience

When you’re creating your pitch deck, think about who will be seeing it and what they want to see. Curate your content accordingly.

4. Be prepared to answer tough questions

Once you’ve delivered your presentation, answer any questions about your agency or your proposal. Everyone wants to have as much information as possible especially when they need to pay for the service they are getting.

By following these tips, you’ll be well on your way to creating a winning agency pitch deck that will help you close more business deals and drive growth for your agency.

After all, if you feel like you are still missing more detailed and precise information on creating and structuring the perfect and effective agency deck, feel free to check our website: https://viktori.co/, which is my specialized resource in the field of pitch decks and can help you pitch anything.  Or visit my pitch deck service page for more info.

You got this!

More Resources For You

If you’re specifically looking to create a startup pitch deck, check my cornerstone guide on pitch decks that helped my clients win more than 4,000,000$ in funding:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create an investor pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes information on:

• Building the slides (including elevator pitch slide, financials slide, and more)
• Startup pitch deck examples
• What investors want to see
• What a pitch deck should be
• What a pitch deck can’t be
• Tips and tricks when creating a pitch presentation

Also, these resources on pitch decks:

PITCH DECK GUIDES

PITCH GUIDES

What Is A Film Pitch Deck? Agency Pitch Deck Guide Marketing Deck Guide Game Pitch Deck Guide What is an Investor Pitch Deck? What Is A TV Show Pitch Deck? Podcast Pitch Deck Cannabis Presentation Deck Crypto Pitch Deck Social Media Pitch Deck Documentary Pitch Presentation Guide SaaS Pitch Deck Guide Biotech Pitch Presentation Guide Medical Deck Guide Ecomerce Deck Guide Edtech Pitch Deck Guide Telecom Deck Guide Pharma Guide To Creating A Deck Banking Deck Guide Military Pitch Deck Guide Gambling Pitch Deck Guide Casino Pitch Deck Guide Nanotech Pitch Presentation Guide Sports Pitch Deck Guide Airline Pitch Presentation Guide Real Estate Pitch Presentation Guide FMCG Pitch Deck Guide Investor Pitch Deck Guide For Manufacturing Startups Fintech Pitch Deck Guide Cyber Security Pitch Deck Guide Fitness Guide To Create A Killer Deck

How to create a business pitch What is an advertising pitch How to create an advertising pitch What is a campaign pitch How to create a campaign pitch What is an agency pitch How to create an agency pitch What is a startup pitch How to create a startup pitch

Also don’t miss out on my massive presentation specialist guide, last minute presentations and best business projector buyers guide.