TV Show Pitch Deck (Guide, Templates & 1 Example)

what is a tv show pitch deck

You have a brilliant idea for the next “Peaky Blinders” but unfortunately, nobody buys into it.

The truth is: It’s not them, it’s you (contrary to popular belief and exes telling you). To be more specific, your TV show pitch deck is the real problem. But fear not, as I’m your personal Qui-Gon Jinn and will help you create an epic TV show pitch deck.

Sup. I’m Viktor, a pitch deck expertcreative strategist and burger lover. I’ve been a pitch deck expert for the past 10 years and helped clients raise millions, and win pitches, with my unique approach to creating pitch decks.

I’ve even pitched my own tv show that got rejected by HBO because it was too controversial!

With this guide, you’ll be able to create one too, or use my own template, depending on how fast you need to get funded.

Let’s dive in with the basics.

What is a TV Show Pitch Deck?

A TV show pitch deck is a document used to sell a TV show idea to potential buyers, such as networks or studios. 

A TV series’ ability to go from its initial plan into development and production depends on how well it pitches.

TV show writers must also be able to convey the intention behind their show and create an engaging pitch deck if they want to produce a popular television program and attract investors or collaborators to be interested in their project.

That can be achieved by making a successful pitch deck for the TV show and a catchy presentation of it.

Considering that the year is 2022, the television industry is one of the world’s major ones, and people have a tendency to become easily bored by mediocre content, the tv show has to be developed in a manner that will keep the viewers engaged.

What Does A TV Show Pitch Deck Include?

A well-designed TV series pitch deck typically includes:

  • synopsis of the show and the story
  • information about the characters
  • some plot scenes
  • the target audience
  • production details
  • creative team behind the project.

The pitch deck can also be accompanied by a pilot episode or a treatment (a document outlining the proposed show’s storylines and characters).

How to make a Pitch Deck for a TV Show?

To make a pitch deck for a TV show, you’ll need to include the basics first. That’s information about the producer, the show’s premise, the cast, and the crew.

You’ll also need to create a visually appealing presentation that includes visuals, such as photos and videos from the show.

The trick is to use storytelling that will convince investors or distributors that your show is worth investing in. This means that you should demonstrate that your deck has personality and style.

So don’t be afraid to express your art and creativity, feel free to play with different graphic design tools, platforms, edits, text, tone, colors, etc.

This will help the investors and tv execs learn more about your potential and connect with you and your project.

How do you make a TV show pitch deck stand out?

To make a TV show pitch deck stand out, you need to have a strong concept that is unique and fresh. Your deck needs to be well-crafted and aesthetically pleasing.

Additionally, you need to be able to articulate your vision for the show and what sets it apart from other programs.

There is no one rule to articulate your vision, but answering the following questions should help you achieve that:

  • What are the key elements that make your show different from the competition and all the others out there?
  • What is the one thing that will make viewers want to tune in week after week?

Once you identify what sets your show apart, make sure to find a way to communicate that in a way that is both clear and engaging.

I advise you to design it in a well-structured format so it’s not very time-consuming, yet it pictures everything that needs to be said.

Ultimately, the best type of pitch decks are those that can tell a compelling story about the show while also providing enough information about the concept, story and, characters to pique the interest of buyers.

TV Show Pitch Deck Example

There’s only one deck that stands out here. It’s not your clasicall deck because it’s more like a mini story packed up in a book but it’s one of the best and it was made into a super succesfull TV Show series.

Check out the Stranger Things Pitch Deck

TV Series Writers Also Ask

What’s the difference between a tv show pitch deck and a film pitch deck?

The main difference is that you’re pitching a tv show in the former, and a film in the latter. Sometimes even the audience might be considered a difference simply because some production studios do only films, whereas others do just tv shows, so the execs are going to be different.

What’s the difference between a tv show pitch deck and a TV pitch deck?

The main difference is that you’re pitching a tv show in the former, and a general TV production in the latter.

Grab your FREE TV Show Pitch Deck Template

If you’re pitching a TV show, you need a strong pitch deck to grab the attention of buyers and investors.

The good news is you don’t have to make decks from scratch. Creating an effective TV show deck is all about knowing what slides to include. You can find tons of templates on sites like Canva, Slidesgo and Google Slides, but none of them will align with the brand you represent.

What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines. 

There’s a better way.

My clients have used my written template to craft a stellar TV show pitch decks in half the time and designed a deck that secured their new TV show some air time.

Get the template that helped companies win $4,000,000+ in funding, deals and investments. 
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My Final Thoughts 

Ultimately, what matters is how genuine and interesting the tv show idea is. Investors will usually buy into ideas that have audience potential, and have been tried and tested before. You might encounter friction if your TV show idea is a bit off the usual investment portfolio of the company you’re pitching it to. But then again, think how shows like Peaky Blinders, American Gods and others made it. They were novel by themselves, completely different than other shows, and still made it on TV.

For more details about creating and structuring the ideal and effective TV Show deck, feel free to check out the main page. I got tips, tricks, mistakes and more for you to use and abuse!

You got this!

But if you don’t got it, and you prefer to have your pitch deck done by a pro, let’s talk. Schedule a free 30 min call with me here, and let’s take a look at your needs together. Or visit my pitch deck service page for more info.

More Resources For You

Check my cornerstone guide on pitch decks that helped my clients win more than 4,000,000$ in funding:

You’ll learn how to create a pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes:

  • How to build the slides (including elevator pitch slide, financials slide, and more)
  • Startup pitch deck examples
  • What investors need to see
  • What a pitch deck needs to be
  • What a pitch deck can’t be
  • Tips and tricks when creating a pitch presentation

Also, check out these resources on pitch decks:


If you want to learn how to create just a pitch, check out some of these resources:

Viktor
An empty mind, a full heart, and a busy body.

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